In this millennium Indian cinema is winning the hearts of global audiences across the planet. The Indian films are not only watched but also appreciated by everyone globally. The Bollywood films are growing much popular in non-traditional markets including UK, USA, Russia, Japan, Korea, Germany and China.
The fans of Bollywood there love to watch Indian films. Many actors are to be credited for making Indian cinema worldwide popular. Aamir Khan’s ‘3 Idiots’, Shahrukh Khan’s ‘My Name is Khan’ and ‘Kabhi Alvida Na Kehna’got tremendous love and support from countries like Taiwan, Jordan, Syria, France, Korea, China, Lebanon, Belgium, Poland and Malaysia.
If sales agents and Global and Indian buyers are to be believed and if we go by the facts and figures, then the overseas market of Indian films has immensely grown over the past years and will continue to do so at the rate of 20percent in next five years.
Going by the PricewaterhouseCoopers (PwC) report on the Indian entertainment industry, the Indian film industry gained box office revenues of Rs 770 crore in 2010 and this is estimated to go up to Rs 1,250 crore by 2015.
The veterans of the industry opine that earlier in 90s the overseas market for Indian films was not that large, it was just 3 to 5 % of entire Bollywood theatrical business but now it has grown hugely.
Recently the Mumbai Film Mart witnessed as many as 40 global buyers and sellers aspiring to meet Indian filmmakers. The main area of interest was on developing non-traditional markets for Hindi Cinema.
Rashmi Lamba, manager, MFM, says, “The three-day event from October 15-17 saw at least 500 meetings from over 2,000 meeting requests taking place between buyers from non-traditional markets eyeing all kinds of Indian films.”